Pressed.com: This homepage has a modern, minimalist look, high-quality product images, and a clean white background. It immediately presents the core offerings, which are juices and wellness shots. The site is visually streamlined, and navigation is straightforward with large, easily clickable buttons. I felt the front-page animation was too large and disturbing for the eyes. Users should have a choice to pause the image motion. I also saw a pause button on the upside of the website, and I’m not sure what that is for.

JuiceShop.com: Similar to its focus on clean design, Juice Shop also uses a white background with vibrant product images, emphasizing its organic offerings. The homepage has fewer distractions and prominently highlights its “cleanse” programs. Navigation is also straightforward, guiding users towards shop and cleanse options. I felt the search, login, and cart buttons were congested.

PureGreen.com.co: Pure Green’s site takes a slightly different approach with a more dynamic, content-rich layout. It highlights not only its juices and smoothies but also broader offerings like franchise opportunities and educational content on wellness. This approach caters to an audience interested in the brand’s broader mission. The design is welcoming, with vibrant images that give a holistic view of the brand’s offerings. The navigation bar was a bit congested as the juice shop.