Role
UX Designer
Team
Bianca Walker and Shilpa Francis
Dates
June 2025 - August 2025
Methods & Tools
Informal Survey & Insight AnalysisContent Audit & Prioritization, Figma, Responsive Design Prioritization
Deliverables
Information architecture diagram
Research & design report
Interactive prototype (and corresponding Figma design file with an initial design system and high-fidelity wireframes)
Problem
Goal
Sports photographers often struggle to showcase their work, services, and booking options on an easy platform. Potential clients, such as schools, athletes, teams, event organizers, and fans, are finding it difficult to see portfolios, understand pricing, book, and build trust due to missing testimonials.
There is a need for a responsive, user-friendly photography website that effectively showcases the photographer’s portfolio, communicates their style and credibility, enables easy booking and calendar scheduling, and integrates with social media.
Creating a fast, responsive, and user-friendly sports photographer website that showcases the portfolio and enables easy booking with the photographer.
Challenge
The primary challenge I faced in designing and developing the website was within a limited timeframe while maintaining high visual quality and performance. Incorporating high-resolution images essential for showcasing sports photography required careful optimization to ensure fast load times, responsiveness across devices, and a smooth user experience without compromising image clarity or design quality.
User Research and Competitive Analysis
Insights from User research and competitive analysis
All competitors showcase high-quality sports photography, but sites with clearer structure, such as defined services, pricing, and booking flows, are more effective at converting visitors into clients.
Some competitors focus heavily on galleries but do not clearly guide visitors to the next steps, such as inquiries, calendar booking, or quotes, which can result in lost opportunities.
Trust-Building Elements like testimonials, case studies, and photographer details content are limited across competitors, indicating an opportunity to build stronger credibility and emotional connection.
Most users likely access sports photography through mobile devices during or after events. Mobile-optimized galleries are essential but not consistently prioritized.
Service transparency and customization options help differentiate a photographer beyond visual quality alone.
Low-Fidelity Wireframes
To ensure the website was adaptable across various screen sizes, I started by designing for the largest screen (desktop) and progressively scaled down to smaller screens (phones). This approach allowed me to first establish the layout, design elements, and brand identity on a larger scale, making it easier to translate them effectively into smaller formats.
The Design
Next Step
The next step is to improve the website’s overall performance and user experience by conducting a usability study. This evaluation will help identify navigation issues, accessibility gaps, and friction points in interactions. Insights from user feedback will be used to refine layouts, optimize content hierarchy, enhance accessibility, and improve load performance.