A MOVIE THEATER APP
Immersive Cinemas
Project Vision
The Immersive Cinemas app finds movies nearby and allows users to watch movie trailers, buy tickets, choose seats, and order food and drinks.
With the Immersive Cinema app, you're not just choosing a movie. You're making an informed decision. Get help from the trailer, reviews, category, and detailed movie information to ensure you watch what you want. Users can also choose food and drinks, even with customization. They can use a barcode for easy access. The immersive Cinemas app can help people to do all these conveniently, avoid waiting in the lane, and save time.
Challenges
An app to help people find nearby theaters and select the best movie.
Conveniently book movie tickets and choose seats through an app.
Ordering food and drinks through the app.
Provide a seamless and linear ticket booking experience.
Research
I chose primary, qualitative, and interview methods to do the research. I conducted user interviews, which I then turned into empathy maps to understand the target user and their needs better. I discovered that many users need help choosing a movie to watch and like food ordering features. I assumed I would get only the answers to my questions from the interview. However, I got many suggestions for improving my project design. These interviews helped me think of many ways to improve the design. Many movie theater apps are overwhelming and confusing, frustrating many target users. This caused them to avoid the apps, increasing the crowd in the theater to get movie tickets and food.
Goal
Understand the processes and emotions people experience when trying to book a ticket, buy snacks, and check showtime at the movie theater.
By identifying and understanding the common user behaviors and experiences with tasks our product aims to address, I can ensure that our design is tailored to their needs and preferences.
Understand user needs and frustrations related to the product I’m designing.
Research
I interviewed a few participants and understood the users' pain points. Then, I created personas, user stories, journey maps, and if/then statements. I made a storyboard and then did a competitor audit. Every step of the process answered my user research questions.
Style Guide
I combined many colors to create this app's signature and unique colors. I want to warmly welcome the users and help them navigate through the colors. These colors, reminiscent of the movie theater ambiance, also allow the users to start experiencing the movie theater feeling even before entering it.
Challenges
1. An app to help people find nearby theaters and select the best movie.
2. Conveniently book movie tickets and choose seats through an app.
Challenges
3. Ordering food and drinks through the app.
4. Provide a seamless and linear ticket booking and food and drinks ordering experience.
