BUTTERFLY

WHERE EVENTS AND PERSONAL GOALS INTERSECT.

LEISURE ACTIVITY EXPLORER

Problem

  • Personalize activity recommendations based on interests.

  • Show nearby activities using the location.

  • Provide easy schedule filters.

  • Enable quick, seamless booking.

  • Support social sharing and group participation.

Goal

  • Discover events tailored to personal goals and interests.

  • Get personalized recommendations.

  • Easily book activities in a few taps.

  • Share events with friends.

  • Connect with like-minded people.

Business Goal

  • Expand “It’s Hard to Make Friends As An Adult” into a scalable digital platform

  • Launch BUTTERFLY to grow engagement and community

  • Improve event discovery and participation

  • Support partnerships and memberships

  • Build sustainable monetization through curated experiences

Insights

  • Users prefer group and couple-friendly activities

  • Strong interest in social and leisure experiences

  • Simple, intuitive UI is essential

  • Nearby events are a top priority

  • Personalized recommendations increase engagement

  • Cost and clear pricing influence decisions

  • Social media is key for event discovery

  • Reviews and ratings build trust

  • App should support diverse user needs

  • Flexible schedules and detailed event info are valued

Sign-Up and Onboarding Experience Challenges

  • Capture preferences without friction

  • Support diverse user needs early

  • Balance social media integration and privacy

  • Set clear expectations about pricing and value

Retention and Ongoing Engagement Challenges

  • Current platforms lack encouragement for continued use

  • Minimal motivation after initial goal completion

  • Weak follow-ups and return nudges

  • Poor reinforcement of ongoing progress

  • Low retention beyond first-time use

Event Filtering, Booking, and Sharing Challenges

  • Finding relevant events quickly through filters

  • Selecting suitable dates easily

  • Confusing or lengthy booking flow

  • Unclear seat availability or capacity

  • Difficulty sharing events with friends or groups